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Who we are

Steinhoff International is an integrated retailer that manufactures, sources and retails furniture, household goods and general merchandise in Europe, Australasia and Africa..

Our integrated divisions comprise interests in:

  • Retail operations serving the value-conscious consumer in Europe, Africa and Australasia;

  • Industrial businesses focused on the cost and growth advantages within emerging African markets; and

  • Investment in a high-quality property portfolio, mainly with group entities as tenants.

The group aims to create an environment where employees, customers and business partners are encouraged to contribute towards responsible business practices with long-term sustainable benefits.

Steinhoff Facts


Steinhoff Business Model

The group's integrated business model is based on a strategy of sourcing and manufacturing products at low cost and distributing them to the group’s value-conscious customer base through its extensive retail footprint.



Comprises a vertically integrated furniture, household goods and related retail business serving the discount and value consumer market segments in Europe, Australasia and Africa. The retail operations are supported by the integrated supply chain, which includes manufacturing, sourcing and logistics operations, as well as an extensive and strategic property portfolio.

  • 2 362

    retail outlets
  • ± 3.8m m2

    retail space
  • ± 61 000

  • * Information as at 31 December 2015


Comprises the operations of the Pepkor Group, acquired during the 2015 financial year. Pepkor is a leading retailer selling a range of everyday necessities (excluding food) to its price-sensitive and value-conscious customer base, including clothing, footwear, household goods, personal accessories and cellular products. Its operations include a production facility in Cape Town, and it also provides selected financial services to its customer base, such as utility bill payments and money transfer services.

  • 4 416

    retail outlets
  • ± 2.1m m2

    retail space
  • ± 39 000



Comprises the group’s automotive retail businesses in South Africa. Unitrans Automotive represents a number of international automotive brands and services its customers from its network of dealerships located throughout southern Africa. Hertz car rental conducts its business in Namibia and South Africa.

  • 88

  • 47

    rental outlets
  • ± 5 000


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