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ADDING VALUE TO LIFESTYLE

STEINHOFF aims to be a leading value and discount retailer within the global markets we serve.

Bruno Steinhoff rang the bell at the Frankfurt Stock Exchange in December 2015, celebrating as the furniture manufacturer he founded in 1964 returned to Germany after 17 years on the Johannesburg Stock Exchange. Steinhoff International is now Europe's second largest furniture retailer.

Bruno Steinhoff first started his furniture distribution business in 1964 in Westerstede, Germany. He moved into manufacturing in 1971 and in the 1980s started acquiring numerous smaller companies, forming Steinhoff International, which traded in Steinhoff's city of residence, Johannesburg, until 2015.

Bruno was chairman of the company until September 2008 but still serves as a non-executive director and at 79 he is as passionate about Steinhoff today as he was in 1964, when he started his furniture imports company in Germany.

OUR VALUES

STEINHOFF employees are proud of their companies and their work.
Joining STEINHOFF or one of our companies means becoming a member of the family that shares the following values:

Trust
WE BELIEVE IN TRUST

STEINHOFF is an integrated retailer with powerful brands, a trusted leader in the industry. We offer a meaningful environment and give our people the freedom to act.

WE BELIEVE IN PASSION

STEINHOFF has passionate, enthusiastic and energetic people who are fully committed. Our people realise that excellence in execution and achieving results is everything when it comes down to success.

WE BELIEVE IN FAMILY

STEINHOFF’s family culture is authentic, sincere and collective. Our people are ‘real’ and have a can-do attitude with the willingness to succeed together.

WE BELIEVE IN ENTREPRENEURSHIP

STEINHOFF offers optimistic people the opportunity to ‘make a difference’. Our people will push the boundaries of what was once thought impossible.

CORPORATE RESPONSIBILITY

The group aims to create an environment where employees, customers and business partners are encouraged to contribute towards responsible business practices with long-term sustainable benefits.

STAKEHOLDERS

The board believes that timeous, balanced and understandable communication of the group's activities to stakeholders is essential, regardless of any positive or negative impact. The interests and concerns of stakeholders are addressed, wherever possible, by communicating material information as it becomes known.

PEOPLE

One of Steinhoff's greatest assets is its reputation. It is also its most fragile asset. Years of determination and hard work by thousands of Steinhoff employees have helped to establish the leadership position it holds today.

PLANET

Steinhoff is committed to proactively promoting awareness of environmental management throughout the group and to maintaining proper standards of environmental management in all of its operations.

CASE STUDIES

The group aims to create an environment where employees, customers and business partners are encouraged to contribute towards responsible business practices with long-term sustainable benefits.